5 Key Trends in Paid Search for Mid-Sized and Enterprise Businesses in 2023

Paid search advertising has become an increasingly important part of the digital marketing mix for mid to enterprise-sized businesses. As we move into 2023, it's essential for businesses to stay on top of the latest trends in paid search to remain competitive and reach their target audiences effectively. In this blog, we'll cover the 5 key trends in paid search for mid to enterprise-sized businesses in 2023.

1. Increased Use of Artificial Intelligence

The use of artificial intelligence (AI) is becoming more prevalent in paid search advertising. AI-powered tools can help businesses automate certain aspects of their paid search campaigns, including bidding and ad copy creation. As AI technology continues to evolve, businesses can expect to see more advanced features that can help them make more informed decisions and increase their ROI.

2. Greater Emphasis on Personalization

Personalization has been a trend in digital marketing for several years, and it's only getting more important. In paid search advertising, personalization can help businesses deliver more relevant ads to their target audiences. This can be achieved through tactics such as dynamic ad copy and landing pages that are tailored to specific audience segments.

3. Increased Focus on Video Ads

Video advertising has been growing in popularity in recent years, and this trend is expected to continue in 2023. In paid search advertising, businesses can use video ads to tell a story, showcase their products or services, and capture their audience's attention. Video ads can be especially effective for mid to enterprise-sized businesses that have a compelling brand story to tell.

4. More Emphasis on Local Search

Local search has been a key focus for many businesses in recent years, and this trend is expected to continue in 2023. Businesses can use paid search advertising to target audiences in specific locations, which can be especially effective for brick-and-mortar stores and service-based businesses. By targeting local audiences, businesses can drive more foot traffic and generate more leads.

5. Increased Investment in Mobile Advertising

Mobile devices continue to dominate the digital landscape, and this trend is expected to continue in 2023. Mid to enterprise-sized businesses can expect to see increased investment in mobile advertising, including mobile-specific ad formats and mobile-first landing pages. By focusing on mobile advertising, businesses can ensure that they're reaching their target audiences where they're spending the most time.

In conclusion, paid search advertising is an essential part of the digital marketing mix for mid to enterprise-sized businesses, and staying on top of the latest trends is key to success. In 2023, businesses can expect to see increased use of AI, greater emphasis on personalization, more focus on video ads, increased investment in local search, and more emphasis on mobile advertising. By staying up-to-date with these trends and leveraging the latest tools and tactics, businesses can drive more traffic, generate more leads, and increase their ROI.

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